I recently gave a presentation on how to use the Facebook Pixel to improve your advertising. Here is the past event info.
- Implementation of the pixel (on a WordPress site)
- How to create a retargeting campaign
- How to track conversions
- How to create lookalike audiences
These are all just tools I hope you use to create a more complete advertising strategy. And if you try and get stuck, please feel free to drop me a line—it’s what I do for a living 😉
Here’s the presentation on SlideShare
Make sure to look for the links at the bottom of some pages—It’s where I learned some of this stuff.
I’ll eventually write a longer post with all my notes and some additional content.