Facebook isn’t just for Likes anymore…
People are doing big business with Facebook advertising. How big? Advertisers spent $26 billion on Facebook ads in 2016—they only spent $22 billion on Google AdWords.
Do you think companies spent all that money just to get more Page Likes, social media engagement, and reach? They didn’t—most of my clients see a 5-8x return on ad spend (ROAS).
And yet I’m constantly running into people and businesses who don’t understand the direct-response capabilities of Facebook ads. Here are some of the symptoms I see with businesses not using Facebook advertising correctly:
- Unclear ROI – Without a business goal and proper conversion tracking, how can you understand what you’re getting from your ad spend?
- Poor results – Hitting the Boost Post button, not properly defining audiences, and not utilizing the advanced features of the Facebook ads platform lead to lackluster results.
- Other channels declining – AdWords costs at $40 CPC and going up, not enough time to wait for SEO to generate organic traffic, and not getting results from organic social media posting.
Facebook advertising, when used properly, can cure these ills for many types of businesses—even if your product or service isn’t fun or ‘Likeable’ on Facebook.
Here’s what my clients say
I work with Facebook ads clients in 2 ways:
My consulting service is designed for owners, agencies, and marketers who have some Facebook advertising resources and just need some direction or new ideas. I can help you:
- Organize your Ad Account (boring, but almost universally necessary)
- Analyze your reports and statistics from past campaigns
- Find and create new audiences
- Review ad creative and suggest ideas
- Inspect your marketing funnels and assets
- Understand the advanced features of the Facebook Ads Manager or Power Editor
Consulting is flexible and low cost. It’s great for people who have active campaigns with the desire to get better results and the resources to implement my recommendations. Book your initial consultation here.
2. Fully-Managed Services
My fully-managed service is designed for business owners (and agencies) who want everything done with no mistakes and no effort on their part. Every package is customized to the client but generally, includes the following:
- Facebook Pixel implementation/configuration
- Audience creation
- Marketing funnel strategy
- Ad creative development
- Continuous optimization and testing
- ROI reporting
The fully-managed Facebook ads service is higher cost and somewhat exclusive—I only take on a few clients per month. If you’re interested in seeing what a Facebook ads expert can do for your business and you’re open to media costs and fees over $5,000/month, set up an initial consultation here.