Logan Mayville

Emergency Assistance Plus

EA+ is a leader in travel assistance programs, but their website and overall acquisition strategy was outdated. After launching a modern eCommerce website, they engaged me to build an organic growth engine via their blog and resources pages. We implemented an SEO and content strategy that grew their blog traffic from zero to over a thousand organic visits every week while increasing conversions from organic search. The parent company of EA+ was acquired by Goldman Sachs at the end of 2024.

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Superhuman

Superhuman (now Superhuman Mail) was determined not only to have the strongest email product on the market, but the strongest thought leadership content. While at Optimist, I lead a team of writers and designers to propel Superhuman to double-digit first-page rankings for target keywords and drive organic traffic and conversions. Superhuman was acquired by Grammarly in 2025.

211% growth organic blog traffic in 12 months

318% growth in first-page target keyword rankings in 12 months

"Logan has an impressive ability to flex between big-picture content strategy to crafting excellent copy. He takes time to deeply understand a brand or product, and he has a knack for turning target keywords into intriguing, sticky subject matter — always collaborating with high energy and good humor."- Anita Isalska, Senior Content Manager, Superhuman

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Stonehenge Health

Stonehenge Health is a leading health and wellness brand. In 2025, I played a key role in re-platforming the company’s 8-figure email and SMS programs, driving 65% YoY growth through advanced segmentation, automation, and content strategy. I built a lifecycle marketing framework that lifted retention and AOV across a 400k+ subscriber base and developed performance dashboards to tie content directly to revenue.

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Contact

Thanks for stopping by. If you'd like to get in touch, please send me an email: LM [@] loganmayville [dot] com

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